Wednesday, February 20, 2013

Jena, MD at Eagle Rock Ventures, on her all-time favorite project

"Over the last few years of being a juror for the Radical Innovation awards, I have seen some very interesting ideas.  MORPHotels was an entry that grabbed my attention right away. Its ethereal form and the manner in which it moves within the water are mesmerizing."

"It is hard not to image the serenity a guest might feel as they stay at MORPH. By being staged on water, this project brings a new dimension to real estate and can provide many more site options throughout the world."   

"Additionally, the self-sufficiency aspect of the project was a unique facet that galvanized my vote in 2012. In my opinion, this is innovative, inspiring and frankly what we need to move towards. As jurors, we wrestle with reconciling innovative thoughts with their feasibility; this project seemed to nail both. I am sure we will see MORPHotels – or something similar – in our lifetime."

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